HyFun Foods (Rustic Fries)

This was yet another groundbreaking product in the Indian French fry market. The product was called RUSTIC FRIES, which had a rough, textured appearance created by applying a thin, crispy batter to regular fries. This gave the fries long-lasting crispiness. The brief clearly emphasized the importance of capturing the rough edges of the fries and ensuring great visual and aesthetic appeal. This was a premium product, and HyFun Fries gave us the opportunity, and we met the expectations set forth in the brief.