McCain Retail (Pop Corn Fries)

Our first shoot for McCain Retail was to launch Pop Corn fries, which had been successful in the food service industry, with a retail branding campaign for Indian consumers nationwide. The timing was perfect, as the Cricket World Cup was happening in India. The goal was to meticulously detail every aspect of the pop corn fries, distinguishing them from other competitors and providing an exclusive, new, and innovative experience for people watching cricket matches from their homes.