Soya Chaap, India’s beloved alternative to meat, has faced challenges with numerous companies producing subpar products. However, Zippy Edibles, a renowned pasta production company, revolutionised this humble Indian product through months of meticulous research. TexPro emerged as a unique solution, delivering the mouthfeel and chewing quality of animal protein in a vegetarian product. Forever Frame handled the launch photography, packaging design, and photoshoot.